These 13 handy double sided Innovation Cards contain the key Innovation Principles for every Innovation Archetype. Their small size (A5) and nifty keyring ensure that they can be kept at hand on the desk for any innovation challenge.
Each card unpacks the 3 key innovation principles that the innovation archetype uses for success. The cards shows users why each principle is so important, when to use the principles and questions that the archetype asks. A poster child archetype is identified and a simple model is used to summarise it all.