Without the ‘want it’ factor your ideas will be swallowed up by a myriad of excuses such as “it’s not worth doing”, “it’s too hard”, or “no one will want to buy it”.

There are three drivers of motivation when it comes to innovation:
1. Understanding the motivation behind your ideas.
2. Identifying what energy and resources you have to put into your ideas.
3. Being committed and accountable to your ideas

One of the biggest obstacles to making an idea happen is not having a tangible, measurable or immediate reason for doing it. If it’s going to cost you time, energy and money without serving an immediate unmet need- why do it? If you can identify a compelling immediate reason for making your idea happen, then even the most fleeting of ideas has a real chance of becoming a reality.
And you have a greater chance of staying motivated enough to see your idea through to its end.

So what are you waiting for? Find that compelling reason now.